You know something’s uber-POPULAR when they start mocking about it in commercials

And when you add character representation using SHOES?!

Well then, that’s just pure Marketing Genius.

The MadMen who came up with DSW’s new ‘shoe-dating commercials KNOW their shiz when it comes to online-dating

Because THIS totally does happen!

Online-Profile Misrepresentation…a.k.a B.S.!

Btw…what shoes do YOU dahlings wear on a first date?


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