EcoTools, a beauty brand specializing in eco-conscious beauty products, including cosmetic brushes, bath + body care products &  bath accessories, has just launched their “Eco-Chic” Website. With beauty how-to videos, tips & tutorials and a new blog addressing all things in beauty, the site gives you everything you need to know about getting gorgeous & going green!

In addition to their new beauty site, EcoTools Spring 2011 Line includes a cosmetic bag collection in conjunction with Alicia Silverstone. Check out the uber-pretty train & deluxe pencil cases from the line –

How adorbs is this new collection?! Perfect for spring! You can check their new site here for the latest in spring beauty tips too 😉