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Midtown Girl Lifestyle & Fashion Editorial: Dating 2.0, Fashion & Style, NYC Living!
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MG Style Video: “Behind the Scenes” Real Women of Eva Khurshid Campaign

3 Aug, 2010  |  Designers, MG Life, Midtown Chic, Video

YAY x 100!!

Dahlings…please check out my “Behind the Scenes” vid of the Real Women of Eva Khurshid Campaign with hair, makeup & photo scenes from EK’s Summer Campaign –

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Midtown Independent Designer Sample Sale & Support

28 Jul, 2010  |  Fabulush Shopping


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My lovelies…bc you know how much I adore & support NYC Independent Designers, I wanted to pass along some designer sale & support updates:

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Lookbook: Eva Khurshid New York – Fall 2010

2 Jun, 2010  |  Lookbooks

It might be hot as heck as outside but my I’ve got Fall on my mind!

Check out the latest looks from Eva Khurshid’s Fall ’10 Collection. With emphasis on “sexy rediscovered” chic, the EK line truly epitomizes contemporary  luxe.

My absolute fav pieces:

  • The sumptuous Jacket in Noir – a perfect topper to make any outfit look polished.
  • Raheli Blouse in Mulberry – a beautifully draped top in a stunning jewel shade!
  • Jacklyn Coat – a classic Fall jacket made uber contemporary with its edgy cut & graphic print.

Ellen tunic in Iris – Fabric is custom by EK, wool/silk jacquard

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Lookbook: Eva Khurshid New York – Spring 2010

2 Feb, 2010  |  Lookbooks
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My dahlings…are you ready for ze warm weather yet???
Well, designers Fatima & Nyla will have you yearning for a may-jah weather change stat, with these uber pretty pieces from their Eva Khurshid Spring ’10 Collection:
Eva Khurshid New York – Spring 2010
Genevieve Blouse (reverse charmeuse and chiffon w/ pearl trim)
Zoe Pant (reverse charmeuse, sari pant)
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Scarlett Blouse (charmeuse blouse w/ front ruffle)
Analaise Skirt (cotton sateen skirt w/ bow detail at waistband)
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Noelle Blouse (charmeuse blouse w/ front tucks)
Emma Pant (sandwashed cupro pants w/ twist detail at front)
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Layla Dress (sandwashed cupro dress with front ruffle detail)*
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Norah Blouse (silk tunic with front ruffle detail)*
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Q&A with EK designers Fatima Monkush & Nyla Hashmi:

1. What was the inspiration behind this collection?

The inspiration behind our Spring ’10 collection was an amalgamation of thoughts! We spent a lot of time pouring over images from ancient Greece and Rome, as well the present dress in the sub-continent. We both have a mixed heritage (being half white and half South Asian) that is so deeply rooted in the arts, that we felt Spring was the right season to explore it.
You can see the feel of ancient Greece and Rome in our drapey silhouettes and then the South Asian inspiration peeks through with the prints and details. The Zoe pant, for example, is clearly inspired by the pleats of a sari, while the front drape of the Genevieve blouse is inspired by the garments once worn in Athens.

2. What would you consider an investment piece from this collection?

A staple investment for your wardrobe would be our Noelle blouse. The simplicity in its shape allows you to pair it with anything, from a skirt, to a suit. While its details, like the front tucking and top stitching, allow you to stand out in the crowd.

We also have a novelty investment in the Zoe pant, paired with some of the more structured tops in the collection and the volume is well balanced and flattering.

3. Can you share any styling/accessorizing tips when wearing pieces from the EK line?

Eva Khurshid is all about you defining yourself and rediscovering sexy, and with the right accessories you can make the look your own. The details are all subtle enough that you have a lot of room express yourself.

We used a lot of florals throughout our campaign, from over-sized flower bracelets (total DIY) to floral prints. We also brought on the statement jewelry with a lot of chunky chains and necklaces. And you can top off the look with a pair of great heels!

Where to buy:
eBoutique - www.evakhurshid.com/shop S’10 avail end of Feb, *pre-Fall avail July
Retail stores – S’10 avail end of Feb, *pre-Fall avail July

Social Media: Facebook, Twitter: @evakhurshid

That gorgeous Noelle Blouse & Analaise Skirt would be fabulush additions to a future Spring Date Night Outfit on MG, right dahlings???

kissies,

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Designer Deets: Eva Khurshid New York

6 Dec, 2009  |  Designers
Nyla Hashmi and Fatima Monkush are the fabulous designers behind designer label Eva Khurshid New York. What is so intriguing & exciting about this brand is their design motto: “Sexy Rediscovered”: tailored, timeless pieces made with beautiful fabrics & designed for the contemporary woman with modesty on the mind.
Both women grew up in conservative households, each with an American mother & Muslim father and due to religious boundaries, had limitations in their wardrobe options. And as such, their goal was to design a conservative yet modern, fashion-forward clothing line.

Eva Khurshid New York is geared towards the career-savvy, cosmopolitan chick who desires sophisticated, classic and beautiful pieces that are destined to be wardrobe staples. Shop the designer line here: www.evakhurshid.com.

Eva Khurshid New York – Fall ’09 Collection:
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My Fav Piece: the Sofia Blouse in Moss ;-)
Source: Photos taken from www.evakhurshid.com

And just in time for holiday shopping:
Eva Khurshid is having their end-of-season sale!
Come shop their Fall ’09 pieces that are up to 75% off
& Meet the Designers!

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Details:

This Friday, 12/11 from 5pm-8pm
Showroom New York
202 West 40th St.
9th Fl.
Dahlings: Let me know if you’d like to come with me to the Fall Sale!!!
kissies,
p.s. Don’t forget to enter my Giveaway to win a $50 Gift Card to Daffy’s – enter HERE!!
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