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Lookbook: Eva Khurshid New York – Spring 2010

2 Feb, 2010 in: Lookbooks
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My dahlings…are you ready for ze warm weather yet???
Well, designers Fatima & Nyla will have you yearning for a may-jah weather change stat, with these uber pretty pieces from their Eva Khurshid Spring ’10 Collection:
Eva Khurshid New York – Spring 2010
Genevieve Blouse (reverse charmeuse and chiffon w/ pearl trim)
Zoe Pant (reverse charmeuse, sari pant)
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Scarlett Blouse (charmeuse blouse w/ front ruffle)
Analaise Skirt (cotton sateen skirt w/ bow detail at waistband)
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Noelle Blouse (charmeuse blouse w/ front tucks)
Emma Pant (sandwashed cupro pants w/ twist detail at front)
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Layla Dress (sandwashed cupro dress with front ruffle detail)*
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Norah Blouse (silk tunic with front ruffle detail)*
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Q&A with EK designers Fatima Monkush & Nyla Hashmi:

1. What was the inspiration behind this collection?

The inspiration behind our Spring ’10 collection was an amalgamation of thoughts! We spent a lot of time pouring over images from ancient Greece and Rome, as well the present dress in the sub-continent. We both have a mixed heritage (being half white and half South Asian) that is so deeply rooted in the arts, that we felt Spring was the right season to explore it.
You can see the feel of ancient Greece and Rome in our drapey silhouettes and then the South Asian inspiration peeks through with the prints and details. The Zoe pant, for example, is clearly inspired by the pleats of a sari, while the front drape of the Genevieve blouse is inspired by the garments once worn in Athens.

2. What would you consider an investment piece from this collection?

A staple investment for your wardrobe would be our Noelle blouse. The simplicity in its shape allows you to pair it with anything, from a skirt, to a suit. While its details, like the front tucking and top stitching, allow you to stand out in the crowd.

We also have a novelty investment in the Zoe pant, paired with some of the more structured tops in the collection and the volume is well balanced and flattering.

3. Can you share any styling/accessorizing tips when wearing pieces from the EK line?

Eva Khurshid is all about you defining yourself and rediscovering sexy, and with the right accessories you can make the look your own. The details are all subtle enough that you have a lot of room express yourself.

We used a lot of florals throughout our campaign, from over-sized flower bracelets (total DIY) to floral prints. We also brought on the statement jewelry with a lot of chunky chains and necklaces. And you can top off the look with a pair of great heels!

Where to buy:
eBoutique - www.evakhurshid.com/shop S’10 avail end of Feb, *pre-Fall avail July
Retail stores – S’10 avail end of Feb, *pre-Fall avail July

Social Media: Facebook, Twitter: @evakhurshid

That gorgeous Noelle Blouse & Analaise Skirt would be fabulush additions to a future Spring Date Night Outfit on MG, right dahlings???

kissies,

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One Response so far | Have Your Say!

  1. love you the layout of the site !!! there is sooo much info here but its user friendly….great job!!!

    it totally Rocks!
    xoxo
    Miche

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