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Midtown Girl Lifestyle & Fashion Editorial: Dating 2.0, Fashion & Style, NYC Living!
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Nyla Hashmi and Fatima Monkush are the fabulous designers behind designer label Eva Khurshid New York. What is so intriguing & exciting about this brand is their design motto: “Sexy Rediscovered”: tailored, timeless pieces made with beautiful fabrics & designed for the contemporary woman with modesty on the mind.
Both women grew up in conservative households, each with an American mother & Muslim father and due to religious boundaries, had limitations in their wardrobe options. And as such, their goal was to design a conservative yet modern, fashion-forward clothing line.

Eva Khurshid New York is geared towards the career-savvy, cosmopolitan chick who desires sophisticated, classic and beautiful pieces that are destined to be wardrobe staples. Shop the designer line here: www.evakhurshid.com.

Eva Khurshid New York – Fall ’09 Collection:
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My Fav Piece: the Sofia Blouse in Moss ;-)
Source: Photos taken from www.evakhurshid.com

And just in time for holiday shopping:
Eva Khurshid is having their end-of-season sale!
Come shop their Fall ’09 pieces that are up to 75% off
& Meet the Designers!

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Details:

This Friday, 12/11 from 5pm-8pm
Showroom New York
202 West 40th St.
9th Fl.
Dahlings: Let me know if you’d like to come with me to the Fall Sale!!!
kissies,
p.s. Don’t forget to enter my Giveaway to win a $50 Gift Card to Daffy’s – enter HERE!!
Leave a Comment

17 Responses so far | Have Your Say!

  1. Why is it that I never get past looking at the model? That is some big hair!

  2. Gorgeous! I love all the clothes and the hair/makeup whole look is just beautiful!

  3. These are all so stunning. Great collection. I love them all. Hope you have a wonderful start to your week. Cheers!

  4. I love the model's beehive!

  5. Cafe Fashionista

    Oh, I so want to come with you to the Fall sale! Why on earth am I in Southern California?! :)

  6. Cafe Fashionista

    Oh, I so want to come with you to the Fall sale! Why on earth am I in Southern California?! :)

  7. Chic 'n Cheap Living

    MG, you torture me with all this NYC news when I'm globetrotting the next month. I love that blouse too. Go and shop!

  8. wow. This is such a stylish collection. I absolutely love all of it!

  9. Thank you! You will be able to shop the collection on Eva Khurshid's e-commerce site if you are outside of NYC, shop @ http://www.evakhurshid.com/shop

  10. these are fabulous. I love that they are indeed sexy but also modest. beautiful.

  11. I can only imagine what I could hide in that hair LOL!

  12. Oooh, pretty li'l things…

  13. jennifer from pittsburgh

    It's like the gay 80s projectile vomited through space and time.

  14. I love how this lookbook is styled, so fun!

  15. I like the clothes, but not her hair.

  16. Socrates meets Einstein

    Jennifer, did you notice that Eva herself read this post? Now, I would think that you would show a little more class than to insult her fashions by relating them to projectile vomiting remnants from the gay 80's. I realize that you have opinions, but frankly, you are rude and tactless!

  17. I really like the clothing but please let's no go back to big hair!